Phil Nourie  The Shift from Sales 1.0 To 2.0: How to Stay Ahead and Not Fall Behind in the New B2B Sales Paradigm is the topic of the Entrepreneurs’ Forum of Greater Philadelphia. Whether you are selling products or services, as a start-up or established business, the B2B sales process has changed. Buyers are doing more up-front research and know more about your offerings before the initial face-to-face contact than ever. However, the fundamentals - like relationships - are still a key part of the process.  

 

Phil Nourie 

The Shift from Sales 1.0 To 2.0: How to Stay Ahead and Not Fall Behind in the New B2B Sales Paradigm is the topic of the Entrepreneurs’ Forum of Greater Philadelphia.

Whether you are selling products or services, as a start-up or established business, the B2B sales process has changed. Buyers are doing more up-front research and know more about your offerings before the initial face-to-face contact than ever. However, the fundamentals - like relationships - are still a key part of the process.

 

meir calderon

Meir Calderon brings to Nourie group a unique combination of business leadership experience. His specialty is in organizational management, brand strategy, integrated communications planning, and market research. Previously, Meir held senior management positions with several global agency networks including WPP, EURO RCSG, TBWA Worldwide, and Cossette Communications. During this time, he worked across multiple marketing and communications disciplines for some of the world's most recognizable brands – Cannondale, GSK, Hilton/Embassy Suites, Intel, International Paper, Jaguar, JD Power & Associates, Kaplan PMBR, Mars, McGraw- Hill, Moët-Hennessy, New Balance, Pfizer, Schwinn, Siemens, Standard & Poor’s, Unilever, US Coast Guard and Volvo.

bill heineke Bill Heineke is a 30-year veteran of the healthcare public relations and communications industry.  He brings a wealth of experience in pharmaceutical, biotech and medical device launches and ongoing communications campaigns to support those launches.  Heineke’s experience as an Associated Press and community newspaper reporter gives him invaluable insight to structuring stories that resonate with editors and reporters.

bill heineke

Bill Heineke is a 30-year veteran of the healthcare public relations and communications industry.  He brings a wealth of experience in pharmaceutical, biotech and medical device launches and ongoing communications campaigns to support those launches.  Heineke’s experience as an Associated Press and community newspaper reporter gives him invaluable insight to structuring stories that resonate with editors and reporters.

Everyone in the boat has to follow the Stroke, the rhythm set by the leader.