Turning Awareness into Growth (TAG) matters on so many levels. A few years ago when we were all working at different firms and the recipe of the day was to canvas one’s brand across all marketing channels, a handful of us said, “Wait a minute! Just because clients will buy it, why are we making these recommendations if we don’t really know how it will result into real bottom line growth? With all the available ways to raise and spread awareness today, how does any organization connect the dots of how generating awareness across channels in the B2B market will actually result in sustainable growth? The answer was “no one knew” but “keep selling content creation because now we have places to put it”. We just couldn’t accept that and thus Nourie Group was formed to do things the right way, even if it meant losing new business.